We had an awesome time with director Carlos Ortiz Penades creating his vision for Kraft Heinz.
Carlos put his spin on a few classics and our team at SCRAPS provided the technical shoot, the edit, 3d and the compositing. The result is not only for food fans but also for movie lovers.
The campaign for Heinz’s Hagelchup, created by advertising agency GUT Amsterdam, was awarded a Bronze Lion at the Cannes International Festival of Creativity.
GUT Amsterdam won this prize in the “über-category,” from which only a small number of winners emerged.
Credits
- Director – Carlos Ortiz Penades
- D.O.P. – Fleur de Lisle
- Gaffer – Fleur de Lisle & Björn van der Zwaard
- Special Effects/Tech Dep – Björn van der Zwaard
- Motion Control: – Omri Bigetz
- Edit & Grading: – Robert Dreichor
- Sound design: – Rafa Quiñonero Figuerola
- Production: – Katarina Pepichova
- Talent: – Nienke Plas
- Agency: – GUT Amsterdam
